![]() ![]() ![]() The longer-term plan is to top up Brave users' BAT wallets through advertising. The referral system will work with Twitter and Reddit, too, Brave said. It's also set up a referral system so publishers and content generators can get BAT for recruiting new Brave users. And in March, it added people who stream videogame play over Twitch to the program. In November, Brave expanded BAT payments to YouTubers. Brave ultimately hopes it won't be the only browser or app that supports the setup, but so far, the BAT ecosystem is young. In the company's vision, BAT payments can flow in different directions: from a user to a publisher to pay for premium content, for example, or from an advertiser to a publisher that shows an ad. Rethinking online advertisingīrave is trying to change how online advertising works by using BAT to pay for people's attention on the web. So it's a lot more lucrative if you're already an internet celebrity with millions of followers. ![]() By default, those payments are sent proportionally to how often Brave users load the relevant website. Payments to websites, Twitchers and YouTubers are more automated for those who have the BAT payments enabled in Brave. Brave is trying to steer some of the value of the site to a population essential to its success. You get an interesting and potentially useful service out of all that activity - but you're more likely to see ads than a cut of the proceeds. Sites like Reddit and Twitter depend on your content for their financial success. Even if it doesn't shower you with wealth, the idea is interesting. ![]()
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